Bright, bold, and a little bit nostalgic, this activation brought Shopkick’s playful personality to life through a popsicle-inspired booth designed to spark joy (and brand engagement of course).

As Art Director, I led the creative direction and design of the booth and supporting visuals, infusing Shopkick’s signature colors and iconography into a summery, feel-good experience. The result? A crowd favorite—we ran out of branded popsicles on day one and captured 25+ qualified leads, making it one of our most successful festival activations to date.