My Shopkick was launching a new feature aimed at a younger, more mobile-first audience, but the marketing look was still rooted in bright blues and primary rainbow energy that felt more legacy than next-gen. The challenge was clear: modernize the brand without losing its playful spirit. Drawing inspiration from new-school tech marketing; clean UI, soft gradients, elevated motion, and confident restraint—we evolved Shopkick into a look that felt polished, fun, and culturally fluent. The refresh shifted the palette, typography, and visual language to feel more Gen Z–forward, social-native, and premium, helping the product show up with the same excitement and sophistication as the innovation behind it.