Trax Connect marked the company’s first global client conference in Barcelona—an immersive, design-driven experience celebrating innovation and connection amongst our top clients.As Art Director and Creative Lead, I developed the event’s visual identity, directed the overall look and feel, and oversaw as well as designed every creative touchpoint from concept to production. I also produced a video and photographed the event, ensuring the design and storytelling carried through both the live experience and its visual documentation.