Trax debuted Café Trax, an experimental booth experience designed to blend coffee culture with cutting-edge retail tech at this years conference. For the National Association of Chain Drug Stores (NACDS) Total Store Expo in San Diego, I art directed and designed the Café Trax booth, an experimental concept that merged retail innovation with a coffeehouse experience. The design invited attendees to “race” our On-Device Image Recognition and Shopkick by Trax solutions against the time it took to brew their cup—turning technology into a playful, sensory moment. This engaging setup drew steady traffic and sparked conversations with leading brands including Suave, Genexa, Abbott, Energizer, Boiron, Opella, TruLabs, Cleanlogic, Kenvue, and eos, positioning Trax as both inventive and approachable in the retail tech space.