Shopkick was an omnichannel rewards platform that connects leading CPG brands with purchase-ready consumers across the path to purchase, driving measurable in-store engagement at scale.

My role:

As Senior Designer, I led creative for 2,000+ campaigns across CPG partners and brands including Procter & Gamble, Unilever, Kimberly-Clark, Pepsi, Target, Walmart and more. Each campaign presented a unique visual storytelling challenge, translating diverse brand identities into fully branded user journeys that felt native to the app and immersive for the consumer. I ensured every execution stayed true to brand guidelines from the client while delivering compelling content that drove real shelf-level engagement.