Brand Campaigns
Shopkick empowers brands to spark real engagement and drive purchases through rewards—not discounts. As an omnichannel platform, it connects top CPG brands with a highly engaged, purchase-ready audience. My work focuses on transforming diverse brand identities into seamless, scroll-stopping in-app experiences that inspire store visits, product interaction, and conversion.
As a Senior Designer—and now stepping into the Art Director role—I’ve executed and led creative for 2,000+ campaigns across partners like Procter & Gamble, Unilever, Kimberly-Clark, and Marc Anthony. I also rebuilt our entire creative workflow, shifting the proofing process from PowerPoint to Figma, which drastically improved collaboration and cut turnaround times from days to under 48 hours.
Results:
These campaigns drove over 132 million in-hand product engagements, while 250,000+ retail locations continued offering rewards for visits and scans, reinforcing sustained consumer interaction.

