Trax Connect was Trax’s flagship retail innovation event, bringing together leading CPG brands, retail partners, technology leaders, and industry speakers for a multi-day experience centered on the future of retail.

Over two consecutive years, Trax Connect became more than a conference. It was a branded experience that connected thought leadership, product storytelling, partner relationships, and high-touch hospitality across every attendee touchpoint.

For the first year of the event, I supported the creative and production team as a graphic designer, photographer, video producer, and event assistant, helping bring the experience to life through branded visuals, on-site content capture, social assets, and event execution.

By the second year, I stepped into the lead designer and art director role, owning the creative direction and visual system across the event. I developed the look and feel across presentation materials, signage, environmental graphics, social content, photo and video needs, and branded moments, ensuring the experience felt cohesive from the first invitation to the final recap.