Paid + organic ads
For Shopkick, I concepted and art directed paid and organic ad creative designed to drive engagement across the shopper journey. Using performance insights like CTR, engagement rates, and audience behavior, I helped shape creative concepts that balanced brand storytelling with clear, actionable messaging; turning data into more strategic, scroll-stopping campaigns.
Collaborators:
Graphic Designer - Binda Reeves
My role:
Creative Direction, Campaign Concepting, Paid & Organic Ad Creative, Visual Design, Brand Marketing, Performance-Led Storytelling
Results:
Improved creative engagement by 75% by using CTR, audience behavior, and platform performance insights to refine messaging and visual hooks.
