Shopkick Product Launch
My Shopkick was a new product feature designed to bring a more personalized, mobile-first experience to a younger generation of shoppers.
The challenge was to modernize the marketing look without losing Shopkick’s playful spirit. The existing visual system was still rooted in bright primary colors and legacy app language, while the new feature needed to feel more polished, social-native, and next-gen.
As Creative Director, I helped shape the launch from research through final creative direction. Ahead of launch, I traveled to Orlando to support and conduct in-person user testing, gathering firsthand insights into how shoppers understood, navigated, and responded to the new feature. Those learnings helped inform the creative strategy, ensuring the visual direction felt intuitive, engaging, and aligned with real user behavior.
From there, I led the visual direction for the My Shopkick launch, developing a refreshed look that blended clean UI, soft gradients, elevated motion, and a more restrained color palette. The goal was to create a brand expression that felt youthful and premium while still carrying the joy and accessibility that made Shopkick recognizable.
My role:
Creative Direction, Art Direction, Product Marketing, Visual Design, Paid Social Creative, Brand Refresh, Cross-Functional Collaboration
Results:
The My Shopkick launch introduced a more modern, Gen Z-forward visual direction that became one of the strongest creative territories for Shopkick’s paid social and product marketing. Its cleaner, more premium style helped inform the broader Shopkick brand refresh, bringing the app’s marketing closer to the innovation happening inside the product.
Collaborators:
Product Designer - Benjamin Juhasz
Graphic Designer - Shadia Casco
