Shopkick Popsicle Truck
Shopkick brought its playful brand personality to the Kroger Wellness Festival through a bright, popsicle-inspired activation designed to spark joy, drive booth traffic, and create memorable brand engagement.
For the festival, Shopkick needed an experience that felt bold, approachable, and instantly recognizable while standing out in a high-energy wellness environment.
As Art Director, I led the creative direction and booth design, bringing Shopkick’s signature colors, iconography, and nostalgic visual language into a summery, feel-good experience. The activation centered around branded popsicles and playful booth moments that encouraged attendees to stop, engage, and connect with the brand.
My role:
Creative Direction, Art Direction, Experiential Design, Booth Design, Visual Design, Brand Marketing
Results:
The activation quickly became a crowd favorite, with branded popsicles running out on day one and 25+ qualified leads captured, making it one of Shopkick’s most successful festival activations to date.
Collaborators: Shadia Casco, Graphic Designer
